Industry use cases

Where does Castifyfit best?

Whether you work in D2C, F&B, beauty, technology, or education, creator discovery, briefing, content review, and payments all run through one platform.

Discovery

Find creators by platform, niche, location, collaboration scope, and trust signal.

Campaign management

Move from draft to publishing with structured briefs, slot management, and collaborations.

Content and communication

A four-state content workflow, messaging, notifications, and calendar reminders.

Payments and trust

Direct-transfer VietQR, transaction states, confirmations, receipts, disputes, and brand profile details.

D2C / E-commerce

Launch a product with creators

D2C brands often need many creators to review a new product at once. Castify manages briefs, content review, and payment for everyone in a single campaign.

Workflow on Castify

  1. 1Create a campaign draft with a brief, timeline, and creator slots
  2. 2Publish for creator applications or send invitations
  3. 3Review content from pending through posting
  4. 4Create a VietQR code and track payment confirmations

Castify capabilities

Campaign slot managementFour-state content workflowVietQR payments with a ledgerNiche-based creator filters
F&B / Restaurants

UGC for a new restaurant opening

A new restaurant needs UGC from food creators. Castify helps find the right people by location, send a structured brief, and review content before it goes live.

Workflow on Castify

  1. 1Filter creators by F&B niche and location
  2. 2Send a brief with video, story, or post deliverables
  3. 3Review drafts and request changes when needed
  4. 4Pay after the content is published

Castify capabilities

Location- and niche-based discoveryBriefs with content types and usage rightsRevision and resubmission workflowDirect messaging on the platform
Beauty / Skincare

Long-term product review programs

Beauty brands can build lasting creator relationships. Castify manages multiple collaborations across campaigns and keeps payment tracking clear.

Workflow on Castify

  1. 1Build a creator shortlist from the collaboration workspace
  2. 2Create a campaign series with a longer timeline
  3. 3Review, approve, and receive posting evidence
  4. 4Track payment confirmations in the transaction ledger

Castify capabilities

Creator profiles with partnership historyCollaboration managementReceipt generationCalendar deadline reminders
Technology / Apps

Seed a newly launched app

Technology startups can coordinate creators across Instagram, TikTok, and YouTube to review an app, with cross-platform account metrics kept in sync.

Workflow on Castify

  1. 1Find creators across Instagram, TikTok, and YouTube
  2. 2Send a brief with setup and demo instructions
  3. 3Review content across platforms
  4. 4Pay multiple creators through one workflow

Castify capabilities

Cross-platform creator discoveryOAuth linking and metrics syncPlatform-specific creator signalsDispute handling when issues arise
Education / EdTech

Promote courses with education KOLs

Education organizations can partner with subject-relevant creators and protect content accuracy through a multi-round review process.

Workflow on Castify

  1. 1Filter by education, parenting, and related niches
  2. 2Send a detailed brief with content usage rights
  3. 3Review carefully, request revisions, and approve
  4. 4Pay transparently with supporting records

Castify capabilities

Revision rounds follow the agreed collaboration scopeClear ownership from content to campaignBrand profile detailsActivity history for compliance
Lifestyle / Independent creators

Win more professional partnerships

Creators can replace rate cards sent by direct message with a Castify profile that showcases collaboration scopes, portfolio work, and clearly defined briefs.

Workflow on Castify

  1. 1Create a profile and connect social accounts
  2. 2Describe UGC, review, or affiliate collaboration scopes
  3. 3Receive a brief, accept, and submit content
  4. 4Track payouts in a transparent ledger

Castify capabilities

Profiles with social accounts and metricsCollaboration scopes with scope, pricing, and rightsCollaboration workspace visibilityState-based payment tracking
Start your next campaign

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